Inline Plastics Playbook v2 JUL-21

HVNs/Qs/Promise Details

IMPORTANT TO HIGH VALUE NEEDS BEST QUESTIONS TO UNCOVER THEIR NEEDS

PROMISE TO SOLVE THEIR NEEDS

We are committed to sustainability. In addition to powering our CT plant with solar panels, we use the rDPET sheet, which is greatly reducing our carbon footprint thanks to the reduction of energy use during sheet manufacturing. Inline has launched the latest sustainability effort by adding post-consumer recycled content to our entire product line certified by an outside source. In the past, customers had their choices limited to sustainable product portfolios, which are fairly small. With Inline they know that every single item in the portfolio is made using post-consumer content and the most environmentally friendly sheet manufacturing process. We are also promoting recyclability with consumers by adding 'please recycle me' to our containers, removing any doubt about managing the package once used.

• What are you hearing from your costumers about sustainability? • What does sustainability mean to you? • Does your company have a published policy we should know about? • Do you know what your competition is doing about sustainability? • Focus on sustainability is changing, how is yours changing? What are you focusing on? • Are you aware of the cost associated with sustainability? Cost impact? • What have you done to be more sustainable within your stores? • Have you reached any sustainability goals? If so, which steps are you taking to increase your goal of sustainability? • Are you under any government mandate on sustainability? • Is it important to have messaging on the containers regarding sustainability and percentage of recycled material?

Sustainability Clear Messaging & Communication / Education Environmentally friendly looked for by consumer Highest possible recycled content available (PCR or PIR)

S A L E S P L AY B O O K

CONFIDENTIAL INFORMATION – For Internal Use Only