Inline Plastics Playbook v2 JUL-21

Merchandising Success Stories

• KROGER SUPERMARKET PRODUCE KITCHEN Kroger was having issues with the competitive line of produce packaging. They approached Inline looking for a solution that would upgrade merchandising and eliminate problems in their produce department (including leaky and crushed containers). Working closely with processors and distributors, Inline developed a new line of packaging called PagodaWare (sturdy and leak-resistant production) to meet their needs. This new product introduction helped support one of the most successful product roll-outs in the history of Kroger's produce department. This lead to a subsequent increase in sales by 20%. Partnering with Kroger on this new product enabled Inline to validate this product for a national launch.

• HARRIS TEETER Harris Teeter was searching for a packaging solution to merchandise their new cake slice offering. During our 'voice of the customer' session, Inline team identified the most critical criteria for this opportunity, including product aesthetics to better merchandise the cake line. Based on their needs, we recommended that they consider the Visibly Fresh VF8060 product, which they tested and found to be the best container for this application. • SAFEWAY Due to our design innovation with our PagodaWare line, we were able to pick up 40,000 cases of new business at Safeway. The unique look of the PagadaWare line presented itself much better at retail than the current product from our competitor thus allowing us to secure the business.

S A L E S P L AY B O O K

CONFIDENTIAL INFORMATION – For Internal Use Only