Inline Plastics Playbook v2 JUL-21

HVNs/Qs/Promise Details

PROMISE TO SOLVE THEIR NEEDS

IMPORTANT TO HIGH VALUE NEEDS

BEST QUESTIONS TO UNCOVER THEIR NEEDS

• What trends do you see in merchandising that you are interested in? • Is food/product visibility (aesthetics and packaging design) important to you? • How do you utilize your retail space? How do you arrange on the shelf? Stack high/low, deep into case, slanted, angled? • Are you willing to trade off clarity for a sustainable package? • Are you experiencing labeling challenges or new regulations (prelabeling)? • What type of features do you typically consider when analyzing packaging options? Does this vary depending on departments (bakery, produce, deli, snacks, etc.)? • Relating to stackability - how high you can stack product on your shelves and what else do you take into consideration when it comes to merchandising?

Broad tamper evident/tamper resistant portfolio that provides a uniform, consistent look on the shelf. All product made from crystal clear rDPET. Most major processors already use our broad product line, thus matching your in store look on the shelf.

Merchandising Consistent Look Presentation Perceived Value Attractive Product Stackability

S A L E S P L AY B O O K

CONFIDENTIAL INFORMATION – For Internal Use Only

Revenue per sq. ft and how product cubes out on the shelf, how well it utilizes the shelf

Inline has the broadest line of tamper evident packaging providing multiple design options to maximize shelf space

• How do you analyze shelf space requirements when choosing packaging? • How flexible can you be if you can not find an exact match you are looking for?