Inline Plastics Playbook v2 JUL-21

Product Demos

Stackability Customers are interested in product stackability for two reasons – first they have to package it into shipping cases or totes – and minimize the movement during transport. And second, when product is displayed stacked at shelf, it has to stay stable. Demonstrating stacking is easy – simply put two items on top of each other – put your hand on top of the top package and rotate it slightly. This will show how well products stack. When speaking to the customer, find out about how they stack the product at shelf and in cases. Make sure you understand their needs before recommending the product. Stackability is one of the important inputs for new product development – for PET products we usually work with stacking 4 high for lower height containers, and 2-3 high for higher ones (ie. TS4032). Use Powerful Pictures This really isn’t a demo, but it is a powerful tool nonetheless. Over the years we have collected countless product photos. With every new item we have a photo shoot not only of the empty container, but also the same container with multiple different food categories. We also share store photos showing our and the competitor’s product at shelf. Please contribute to our library – we like to have eyes and ears out there and share with everyone. Research our Digital Asset Library and see it for yourself.

S A L E S P L AY B O O K

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