Inline Plastics Playbook v2 JUL-21

OBJECTION CATEGORY: PRODUCT DESIGN

OBJECTION

BEST ANSWER

Product Design • Inline needs to offer containers that are compatible with lidding film. • Why doesn’t Inline have any products for lid sealing applications?

To date our development efforts have focused on bringing true innovation to market – providing items others do not make, ideally with technology others do not have so we can address higher level needs. Tubs that accept lidding film is something which requires little technology and for which little product differentiation exists. Inline continues to focus on new and unique products which provide solutions to the market, utilizing our technologies to bring value.

• Their end user prefers a different package (a competitors)

Do you know what exactly it is that they like about the competitor’s product? Can you please identify the end user, and can we together meet with them to better understand the features of the competitive offering that they find more attractive?

S A L E S P L AY B O O K

Are there some specific examples of current containers in the market that you would view as having better aesthetics/size/shape? We are constantly developing new products, with a focus on unique and innovative designs, and would be happy to engage you in better understanding how we can potentially develop something that works for your needs.

• Aesthetics of container – Not the right size or shape the customer is looking for

• We prefer smooth wall bakery packaging compared to your more ribbed offerings • Our processor partner is utilizing custom automation designed around XYZ’s packaging design • Do you offer Dome lids on STF like Dart and Genpak

Have you seen our new SureChoice line? It is the same size as SureLock (SLP) except with smooth lines. We are in the process of developing new options – which sizes are you looking for?

CONFIDENTIAL INFORMATION – For Internal Use Only

Did you know that we have an in-house Automation team that is experienced in many applications and can work with any existing automation? I’d be happy to bring them with me and we can investigate what would be needed to adapt your machines to our packaging.

Inline offers several dome lid options- are there some specific competitive containers that you can reference where if Inline had a domed lid option you may have interest in converting to?