Inline Plastics Playbook v2 JUL-21

Lead Qualification

Lead Qualification

- Review inbound Leads or inquiries - Typical Lead Sources: Tradeshows

Distribution Partners Marketing Lists Trade Publications Processor Partners Associations

Store Audits Membership Social Media

S A L E S P L AY B O O K

Referrals

- Thoroughly research new Leads - Identify Leads that meet IP’s HVT Qualifying Criteria - Score Leads using the Lead Scoring & Account Rating features in Salesforce - Determine initial “right-fit” and create Initial Contact Plan

CONFIDENTIAL INFORMATION – For Internal Use Only