Inline Plastics Playbook v2 JUL-21

HVNs/Qs/Promise Details IMPORTANT TO HIGH VALUE NEEDS BEST QUESTIONS TO UNCOVER THEIR NEEDS

PROMISE TO SOLVE THEIR NEEDS

Supplier Capabilities Quality Customer service Delivery Reliability

Inline has consistently maintained a 98% fill rate with our customers. Inline's customer service department is one of the best in the industry.

• What attributes to you consider when choosing a supplier? • Do you analyze a supplier's capacity and delivery reliability when making your packaging decisions?

We perfected our EXCLUSIVE Perimeter Seal so that it is easy to open for the consumer, extends the shelf life of the product, and provides best in class leak resistance. Packages, shelves and consumer clothes remain clean even if liquid is packed in our product. Inline created the tamper evident/tamper resistant category. We are the pioneers and created the standard in the market. Inline is a product leader and promises to continue to innovate and deliver new packaging. Over 100 SKU’s of stock patented, tamper evident/tamper resistant containers. Other players have far fewer TE/TR options.

• What are your shelf life targets for this application? • How important is leak resistance to you and your store team? • Talk to me about shrink and how it affects your bottom line? • What impact do leaky containers have on your shrink? • How important is it to bring new packaging to the market and what is the ideal frequency – and what are the expectations of the supplier in this process? • If you had a magic wand, what would you want to fix, or enhance? • How important is packaging innovation to you? Why? • Are you interested in moving to new packaging materials? • Have you seen anything innovative in packaging lately? • Where does tamper evident rank in your set of priorities? Price, shelf life, aesthetics? • Do your consumers help dictate what packaging you select?

Maintain freshness and leak resistance

S A L E S P L AY B O O K

Innovative packaging – something new and different, unique Always cutting edge Stay in touch re: Product development

CONFIDENTIAL INFORMATION – For Internal Use Only