Inline Plastics Playbook v2 JUL-21

Inline Plastics CORE 4 Because we service different customer categories, we have developed a tailored approach to selling to each. In general, each category follows the ‘CORE 4’ things that matter most to our sales growth. Following pages will address each category separately:

We have assembled a list of the most common specific High Value Needs (HVNs) of our Prospects, Customers, & Clients by segment and this section details the best way to respond to those needs. As always, if you have additional input on how to best improve the Inline Sales Process or Sales Playbook, please share it with your Directors so it can be incorporated into the IP Sales Playbook going forward.

RETAILERS

S A L E S P L AY B O O K

PROCESSORS

CONFIDENTIAL INFORMATION – For Internal Use Only

Ensure we have the right TARGETS

Make sure we LISTEN to their needs (even if you know them) and CAPTURE them

Use the TOOLS in this playbook to SOLVE their needs

We TAILOR our UNIQUE COMPETITIVE ADVANTAGE in a statement that addresses their needs

DISTRIBUTORS