Inline Plastics Playbook v2 JUL-21

1. HIGH VALUE TARGETS (HVT)

Core 4 Definition

CORE 4 DEFINITION

HIGH VALUE NEEDS

2. HIGH VALUE NEEDS (HVN) of identified high value targets

Core 4 Things That Matter Most to Grow Sales

S A L E S P L AY B O O K

3. PROMISE TO SOLVE THEIR NEEDS

CORE 4 is an important process we used in development of this Playbook. It is focused on companies we are targeting and guides us how to identify and respond to their needs.

CONFIDENTIAL INFORMATION – For Internal Use Only

4. DIFFERENTIATED OUTCOME STATEMENT