Inline Plastics Playbook v2 JUL-21

Automation Always Creates New Upsell / Cross Sell Opportunities

• Customers and businesses are faced with challenges related to both rising wages and availability of labor. Automation is an excellent way of mitigating this while also improving output, quality, and cost • Identifying inefficiencies within a customer’s operation, will provide the opportunity to present Automation and Inline containers as a turn-key solution while resolving customer issues and increasing their capacity. The Inline automation team will, at no cost, provide an assessment of potential areas where automation can benefit the customer, based on each individual customer’s needs. • Look for excessive growth within a customer, it presents an opportunity to present Automation as an option • In making presentations on Inline Plastics, automation must be brought up in typically every sales call. Automation is one of our main points of differentiation from our competitors and showcases our expertise in offering comprehensive packaging solutions. As a reminder, Inline Plastics is the only major thermoformed container manufacturer in the industry providing in-house packaging automation solutions. By incorporating automation, we can offer a value proposition for our customers to increase potential new sales, increase cost/time management efficiencies, and reduce the need for unreliable or costly personnel. • Automation provides less touch points for a safer (Covid19) environment

S A L E S P L AY B O O K

CONFIDENTIAL INFORMATION – For Internal Use Only