Inline Plastics Playbook v2 JUL-21

Our Sales Goal: BHAGII

Inline Plastics Actual Sales Growth FY2006 – FY2019 and Future Target

As you work at Inline, you will come across the term BHAG very often! It stands for ‘Big Hairy Audacious Goal.’

We completed our first BHAG in FY15, doubling the size of the company in five years. We are now in BHAGII – looking to double it again! The first BHAG took five years, and we are on a trajectory to double again. We have experienced case sales growth (cases is how we measure our top-line growth as our costs and prices depend on variation in the price index for PET) in the past and continue to set aggressive growth goals for the future. Company leadership is dedicated to sales growth and invests in team development, product and process innovation, sustainability, production capability, and, of course, quality of the product, something Inline Plastics is known for in the marketplace.

S A L E S P L AY B O O K

CONFIDENTIAL INFORMATION – For Internal Use Only

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