Inline Plastics Playbook v2 JUL-21

Inline Plastics Value of Disciplines: Product Leadership

The organization leading the charge in product development / innovation.

The Value Disciplines Model helps you better understand and execute on the one thing that your organization is and wants to be famous for.

The Value Disciplines concept presents a business model with three key competitive areas:

1. Customer Intimacy 2. Product Leadership 3. Operational Excellence

S A L E S P L AY B O O K

For a business to be competitive, it must do well in all three areas. However, organizations that wish to become market leaders in their category need not just do well but excel in one of these. While Customer Intimacy and Operational Excellence have always been at the heart of Inline Plastics, we are focused on Product Leadership, characterized by products and services that are simply the best in the market and highly valued by customers. At Inline, we encourage innovation, have a risk-oriented management style, recognize that current successes and prospects lie in our talented design people and those who support them, and recognize the need to educate and lead the market in the use and benefit of new products and services.

CONFIDENTIAL INFORMATION – For Internal Use Only

The organization aims to lead the market through price and convenience.

The organization must become obsessed with understanding the individual customer in detail.