Inline Plastics Playbook v2 JUL-21

OBJECTION CATEGORY: LOYALTY/OBLIGATIONS

OBJECTION

BEST ANSWER

We certainly apologize for any impact that a previous service issue may have had on your business. Inline has historically prided itself on our ability to provide industry leading order fill rates at short lead times of generally 5 days or less. We unfortunately ran into an issues a couple of years ago where one of our suppliers was impacted by a significant cyclone which impacted supply for a period. As a result, we have developed an enhanced business continuity plan which should put us in a better position were this to ever happen again. In addition, we continue to invest in machine and mold capacity to stay ahead of the demands of the marketplace in order to make sure we have product, when you need it. We welcome the opportunity to prove to you that we are a supplier who prides themselves on servicing our customers and are currently operating at a 99% fill rate today. Our customer operations are our priority and we are sorry we let you down. What can we do to convince you to give us another chance?

Loyalty/Obligations

• Back a few years ago, Inline had capacity issues and really messed up my business, I will not consider buying containers from Inline again! • How do you successfully re engage with a customer that was lost due to a service issue to overcome that hurdle.

S A L E S P L AY B O O K

CONFIDENTIAL INFORMATION – For Internal Use Only

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