Inline Plastics Playbook v2 JUL-21

MoneyBags Similar to those zippered bags that merchants use to carry cash or checks to the bank for deposit, salespeople should have a bag full of useful tactics that can make them memorable and put money in their pockets. These tactics will be most effective after the first contact with a prospect. What do you do next? What’s your follow-up touch? It could be a simple e-mail or a handwritten note , but by doing something unique and memorable after an otherwise routine contact, you’re vastly improving your impact and impression with your potential client. Here are some suggestions for personal touches or gestures that will help you stand out as memorable with your contacts: • Send them personal notes, articles, news stories, magazine clippings, videos, or other points of interest on their favorites, such as: favorite sports team(s), family’s, spouse’s, or kid’s interests or activities. • What they like to do as a hobby or special causes they support? • Personal or professional events or achievements • Topics they are passionate about • Entertainment they enjoy: books, movies, food, wine, travel, past or future favorite vacation spots • Dreams of the future: what they want and are working toward personally or professionally • News or stories in their town or community points of interest of any type that matters to them • What are they really passionate about? • What do they talk about with vigor?

Watch these two videos from Jack Daly on a Moneybag: https://www.youtube.com/watch?v=WdOZq5-XERY https://www.youtube.com/watch?v=wzE-SsXF1Fg

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