Inline Plastics Playbook v2 JUL-21

Why is Using Personality Styles Important?

People do business with people they like, people they trust.

They tend to do business with people who like what they like.

S A L E S P L AY B O O K

It is not about the company; it is about the person they are buying from.

Understanding customer personality types helps us adjust our natural personality style to better relate to the customer’s style.

Being more relatable brings trust. Trust brings business.

CONFIDENTIAL INFORMATION – For Internal Use Only

As you read through the pages that follow, think of customers you know well – and leads you need to get to know better. Use these tools daily to adapt your style and grow your business. Contacts in Salesforce have a ‘personality style’ selection to keep track easily.