Inline Plastics Playbook v2 JUL-21

Our product takes many turns getting into consumer’s hands. It often starts at the distributor and travels through the processor onto the retail shelf, where the consumer picks it up. There are longer paths (through re-distributor) and shorter ones (directly to the processor or even the retailer). The end-user is the term we use to define the entity that packages our products.

Who are our Customers

END USERS

S A L E S P L AY B O O K

RETAIL (SELLING FOOD) • An entity that sells and/or packages food product in our type of packaging: (ie. Kroger, Publix, Ahold) - Mass merchandisers (ie. WalMart, Target, Meijer) - Warehouse Clubs (ie. Costco, Sam’s, BJ’s) - Convenience stores (ie. 7-Eleven, Loves) - Dollar Stores (Dollar General, Dollar Tree)

(FOOD) PROCESSORS

FOODSERVICE

DISTRIBUTORS

Any entity that packages food product in our type of packaging: - Bakeries (ie. TreeHouse, Give and Go) - Produce (ie. Del Monte, Taylor Farms) - Deli – Prepared Foods - Nuts and Candy Retail stores may own and/or control their own commissaries – these are considered food processors as well

Distributors supply a range of outsourced food packaging to retail and food processors as well as other channels. They own warehouses and product delivery and maintain an inventory of food packaging for our collective customers – end- users.

For purposes of this Playbook, this category includes foodservice distributors and

CONFIDENTIAL INFORMATION – For Internal Use Only - Grocery stores

foodservice end users such as restaurants of any type, cafeterias, caterers, and food locations in different verticals such as schools, corporations, travel, and sports venues. This Playbook will be amended at a later stage to cover this customer category.