Inline Plastics Playbook v2 JUL-21

The Consumer

Who is the ultimate user of our products? THE CONSUMER When all is said and done – our products end up in the hands of the consumer – we never lose sight of that. Ultimately – we, our customer, and prospect communities all work to satisfy the consumer, and any insight into consumer behavior we can learn and share with our customer base helps them sell more products, theirs and ours. When a consumer is shopping for food, the aspect of packaging is very important. In our case, clarity provides the benefit of seeing the product within. Security provides confidence that nobody touched the food on the shelf. Leak resistance is essential to keep outside of the package and the shelf, consumer clothes, and cars clean. All the important features we learn about in our product training.

S A L E S P L AY B O O K

CONSUMERS TOUCH INLINE 30 MILLION TIMES/DAY*

CONFIDENTIAL INFORMATION – For Internal Use Only

*Assumptions: Each container is touched at least 5x: - When it is picked up from shelf and put to cart - Picked up from cart at cash registers - Picked up from shopping bag and put to fridge - Removed from Fridge and used - Picked up to be recycled/thrown out