Inline Plastics Playbook v2 JUL-21

Sales Stories

Sales Stories

• Annual Golf Outings at Distribution partners or customers, with prior approvals, purchase 2-3 golf balls, golf tees and a small snack, fill out the most appropriate Inline container with these items and put two of the filled containers in each golf cart. Don’t forget your business card! • When making a presentation at a processor or retail establishment, purchase two of the competitor filled containers that are being sold currently at the account, empty one of them and fill out the appropriate Inline container and have the potential account view the two options side by side. Sell to the strong features and benefits of our container. • “Bill Nye the Science Guy”, when wanting to show the superior leak resistance in our containers, fill the Inline container with a warm water, not hot, and close. As the water cools it produces a tight seal in the container. Something to do with gasses and such. It works! • When doing a trade show or a multi day presentation at your account and keeping the containers cool is not an option, puncture the fruit or veggie containers with a small thumb tack hole in an inconspicuous area on the lid. This will allow the room temperature ingredients in the container to vent and not explode in your nice display. • Never go into a meeting or presentation without doing your homework first. Having knowledge about the account is important, research online, visit the stores, etc. Always fill out the Inline containers with food and or product, never present the containers empty. Present displays of products that the account is currently not familiar with, new ideas. • Familiarize yourself with the Inline containers before going out and presenting in front of your customers. Use the containers in your home, leftovers, storage, snacks, in the car etc. Everyday usage, opening and closing, refrigerated or frozen, it’s always good to know what the Inline containers will do in different environments and conditions.

• I have put food color in water in a STF container, laid it on its side on a person’s desk when I go in to make a sales call (to grab their attention and I don’t say anything). At some point during the conversation, the container is mentioned and this always drives home our leak resistant story. • I also pack out our STF with unusual items such as nails, beads, soap, paper clips, etc. to show that our containers are not just for food, and to think outside the box to find a tamper evident container to merchandise bulk items. This story provides an opportunity to promote impulse purchases, increase revenue and convenience for the customer who doesn’t need i.e. a 200+ count box of nails for a small project.

S A L E S P L AY B O O K

Sales Stories

• When presenting a container to the end user I always purchase 2 of the same product. Leave 1 packed in the competitors container and the other I repack in an Inline like container even transferring the labeling if possible. This gives a clear idea of what you are trying to sell as opposed to an empty container.

CONFIDENTIAL INFORMATION – For Internal Use Only